After a period of rapid growth, Viettel Money began to reveal several limitations that negatively impacted the user experience and long-term strategic goals. Together with my team, I took on the challenge and crafted an innovative, effective design strategy that drove meaningful improvements in user experience and set the foundation for sustainable product growth. In…

Viettel Post is one of the leading delivery service providers in Vietnam, offering a wide range of domestic and international shipping services. However, the company has received numerous negative reviews regarding user experience and lacks appeal to users. Consequently, Viettel Post aims to upgrade its product to address existing issues, create a simpler and more…

Tết (Lunar New Year) is the biggest holiday in Vietnam and a key opportunity for Viettel Money to promote its brand and products, show appreciation to current users, and attract new ones. As a major campaign of the year, it needed to ensure high feasibility, unique and creative content, while still reflecting the traditional cultural…